Yes you can--but the rules are a lot more restrictive than for a real property exchange. Remember, the property exchanged must have been held for investment purposes or used in a trade or business, in order to qualify for a Section 1031 tax deferred exchange. If the personal property is inventory, the product being sold and/or produced by the taxpayer, the inventory (personal property) will NOT qualify as an investment or used in a trade or business.
For example, the taxpayer had a factory, with machinery making widgets, the taxpayer could not do an exchange on the widgets. The taxpayer could however, exchange the machinery that made the widgets for new machinery that make widgets, as that machinery was used in the trade or business. So the next question is what type of personal property can be exchanged for other types of personal property. Here is where the IRS Code and Regulations get a lot stricter. When we talk about real property exchanges, the taxpayer can exchange any type of real estate for any other type of real estate. That is NOT the case when it comes to personal property exchanges.
Personal property exchanges are very specific. You can exchange an airplane for an airplane, but not exchange an airplane for a helicopter. You can exchange a truck for a truck; but a truck for an automobile will not qualify. In other words, items being exchanged must be the same types of personal property that are being exchanged for each other. I have been involved in all types of personal property exchanges.
The following are some examples of personal property exchanges I have been involved in: copyrights, computers, machinery, billboards, aircraft, collectibles, race horses, cattle, oil paintings, and oil and gas drilling equipment. Recently, a US Senator tacked onto the proposed Farm Bill, a piece of legislation, to restrict the allowance of exchanging collectibles under Section 1031. I am pleased to report, that I personally started a campaign to stop that legislation and for at least this year, was successful in having collectibles taken out of the final bill. Who knows if that Senator will try to add it again. We will try to continue to be diligent on this issue. One final comment, you cannot exchange personal property for real property.

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